For 20 years I’ve been creating ideas, building brands and writing ads and content for clients across almost every industry. I make the complex simple and tell stories people want to read, from stop-what-you’re-doing headlines to long editorial pieces. And I'll delve into your strategy and help you develop value propositions to set the direction for your client or business.

I can switch from writing about skateboards to emerging market equities in the blink of an eye. If your brand has a defined tone of voice, I’ll be talking like you in no time (I can help you develop your TOV and brand guidelines too). And yes, I have excellent attention to detail and am a stickler for proper spelling and grammar. But also know when to break the rules.

I’ve managed and mentored many writers during my career, who have valued my nurturing and constructive approach to helping them develop their skills. I’m also very collaborative, so I'm just as happy working in a team as I am crafting away on my own.

Sound like what you’re looking for? Reach out at alexjcroft@yahoo.co.uk or tap me up on LinkedIn.